I’ve spent over a decade building products, teams, and ideas that make a difference.

Today, I lead IT teams as Head of Product Ownership in in an international consumer finance company known for its digital innovation - but my story goes far beyond job titles and KPIs.

Because after years in tech and leadership, I’ve learned that success feels best when it actually feels like you.

So who I am?

I’m a mentor, a strategist, and a believer in the power of conversation.
Whether it’s coaching women stepping into tech, shaping product teams, or supporting young leaders through initiatives like DareIT, Women Go Tech, or Strong Women in IT, I’ve seen how growth starts, not with a plan, but with a talk.

I created S.E.L.F. Factory as a space for women who want more than just success - who want meaning, courage, and clarity along the way.
Because real growth doesn’t come from doing more. It comes from becoming more -one honest conversation at a time.

If you’re figuring out your next step, or just want to see what’s possible, you’re in the right place.